Question

imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. in order for the slogan to be effective, it should
invoke good memories of the past and provide a good explanation of the cereal’s content.
associate the cereal with something good and create positive feelings about the cereal.
build up the consumer’s self - esteem and validate that it is better than the competition.
review the contents of the cereal and convince consumers that the cereal is healthy.

Explanation:

The media technique of association in advertising aims to link the product (breakfast cereal here) with positive concepts or experiences to create favorable feelings towards it. The first option's "good explanation of content" isn't the focus of association. The third option about self - esteem and competition isn't typical of association. The fourth option about reviewing contents for health is more about informational advertising. The second option, associating the cereal with something good and creating positive feelings, matches the association technique.

Answer:

B. associate the cereal with something good and create positive feelings about the cereal.