Question

1. how does a union member express interest in receiving the benefits we offer?

• contact alls corporate office directly
• have his/her local union hall let us know that we need to reach out to them
• fill out the response card they received in the mail and send it back to the union hall
• stop by our office and request an appointment
• call us at your local agencys phone number

1. how are fwk leads most often sourced?

• via facebook ad
• instagram ad
• referral from a financial advisor
• through a direct request to our company
• by word of mouth

1. what is an fwk lead?

• someone looking to buy life insurance
• someone needing an attorney to settle an estate
• someone looking to sell his/her house
• someone looking for a will and testament

1. what is a csk lead?

• someone looking to buy life insurance
• someone looking to protect a child from abductions
• someone looking to adopt a child
• someone needing to find a child

Explanation:

Question 5

To determine how a union member expresses interest in benefits, we analyze the options. Typically, union - related benefit communication involves response cards sent to members. Filling out and returning a response card to the union hall is a standard way to show interest. Other options like contacting a corporate office directly or stopping by an office are less typical for union - member benefit expression.

When considering how FWK leads are sourced, "by word of mouth" is a common and effective way to generate leads, especially in many business and service - related contexts. Facebook ads, Instagram ads, or direct requests are less likely to be the most common source compared to word - of - mouth referrals. Referrals from financial advisors are also less likely to be the primary source for FWK leads.

An FWK lead is related to life insurance. Among the options, "someone looking to buy life insurance" fits the concept of an FWK lead. The other options (needing an attorney for estate settlement, looking to sell a house, looking for a will and testament) are not related to the typical definition of an FWK lead.

Answer:

C. Fill out the response card they received in the mail and send it back to the union hall

Question 6