Question

gamma corp. regularly assesses its marketing strategy. in order to devise good strategies, the company gathers information about factors such as competitors, economic conditions, technological developments, and customer choices. this activity of collecting external information illustrates

a. downsizing
b. divesting
c. green marketing
d. environmental scanning

Explanation:

Environmental scanning involves gathering external information (like about competitors, economic conditions, etc.) to inform strategies. Downsizing is reducing workforce/size. Divesting is selling assets. Green marketing focuses on environmental - friendly products. So, the described activity fits environmental scanning.

Answer:

D. environmental scanning