Question

the first step of relationship marketing is to _______. provide excellent customer service after the customer purchases a product use technology to reach customers and strengthen relationships determine customer needs & wants & develop products to fit those needs develop loyalty programs to encourage repeat purchases

Explanation:

In relationship marketing, understanding customers starts with identifying them. Only by identifying customers can a company determine their needs, provide services, and build loyalty. The first - step diagram also shows "identify" as the starting point.

Answer:

determine customer needs & wants & develop products to fit those needs