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Question
an example would be buying a certain automobile because it gets the best gas mileage and has been rated a cost - effective purchase by a leading consumer magazine.
choose
financing
emotional buying motive
selling
business consumers
distribution
promotion
final consumers
marketing - information management
rational buying motive
product/service management
A rational buying motive is a decision - making process based on logical and practical considerations. In this case, buying a car because of its gas mileage (a practical factor related to cost - efficiency in terms of fuel consumption) and its cost - effective rating (a logical assessment from a reliable source) are rational factors. Emotional buying motives would be based on feelings like brand loyalty due to a positive emotional connection (not related to practical features like gas mileage). Financing is about the method of paying (e.g., loans), selling is the act of offering a product for purchase by others, business consumers are entities that buy for business use, distribution is about getting the product to the market, promotion is about advertising and marketing the product, final consumers are the end - users of the product, marketing - information management is about handling data related to marketing, and product/service management is about overseeing the product or service.
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rational buying motive