Question

an example would be buying a birthday card for your sister because you love her. * 2 points
choose
financing
emotional buying motive
cating directly with potential

• 2 points

needs.
selling
business consumers
distribution
for marketing activities and

• 2 points

s so they can purchase goods
promotion
final consumers
marketing - information management
rational buying motive
ation into other products or to

• 2 points

product/service management

Explanation:

An emotional buying motive is a purchase decision driven by feelings or emotions rather than rational analysis. Buying a birthday card for a sister out of love is an emotional decision.

Answer:

emotional buying motive