Question

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mix of variables marketers control to influence a business
success, the four ps: price, product, place, promotion
division of the mass market based on shared characteristics
document which outlines a businesss marketing problems and
how they will be addressed and solved
marketing aimed at the masses without consideration of
differences among them
the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have
value for customers, clients, partners and society at large

Explanation:

• The first description matches the definition of "marketing mix" as it refers to the four Ps (price, product, place, promotion) which marketers control.
• The second description aligns with "market segmentation" as it involves dividing the mass market based on shared characteristics.
• The third description fits "marketing plan" as it is a document outlining marketing problems and solutions.
• The fourth description corresponds to "mass marketing" which targets the masses without considering differences.
• The fifth description is the definition of "marketing" as it encompasses the activities related to creating, communicating, etc., offerings of value.

Answer:

1. marketing mix
2. market segmentation
3. marketing plan
4. mass marketing
5. marketing