Question

directions: select all the correct answers. which two statements from the passage support the idea that new coke was a marketing mistake? \marketing\ is the skillful process of selling products to consumers. at any rate, new coke painted a memorable new color on the soda landscape. one major reason why new coke failed was because coke drinkers were emotionally attached to the old soda. however, coca - cola executives also felt that changing cokes formula was a positive change. as soon as coca - cola classic was introduced, consumer loyalty to the old formula fueled soda sales. new coke by tizzah tyler coca - cola, or \coke,\ was the most prominent brand on the soda landscape until the early 1980s. young people began to drink pepsi instead of coke. at the time, pepsi had a sweeter flavor than coke. to get more people to buy coke, coca - cola executives at the coca - cola company thought it would be a good idea to change cokes formula. the coca - cola company underestimated the power of consumer loyalty. however, consumers in the southern united states strongly protested new coke. people poured entire bottles of new coke into the streets! other people bought and hoarded cans and bottles of the old soda. a dark shadow loomed over the soda landscape. then the company finally saw the light. on july 11, 1985, the coca - cola company announced that it would reintroduce cokes old formula. coke was then called \coca - cola classic.\ american consumers breathed a sigh of relief. however, the company still continued to make new coke in addition to coca - cola classic. in 2002 the company renamed new coke to \coke ii.\ this new formula is no longer available in the united states. in 2009, the \classic\ part of the coca - cola name was removed from new cans and bottles. many people consider the introduction of new coke in 1985 to be the biggest marketing blunder in history. \marketing\ is the skillful process of selling products to consumers. one major reason why new coke failed was because coke drinkers were emotionally attached to the old soda. however, coca - cola executives also felt that changing cokes formula was a positive change. as soon as coca - cola classic was introduced, consumer loyalty to the old formula fueled soda sales. at any rate, new coke painted a memorable new color on the soda landscape.

Explanation:

The statement about consumers being emotionally attached to the old soda shows that the new product did not meet consumer - preference expectations. The statement about consumer loyalty to the old formula fueling sales when Coca - Cola Classic was reintroduced indicates that the original formula was more popular and the new one was a misstep.

Answer:

One major reason why New Coke failed was because Coke drinkers were emotionally attached to the old soda.
As soon as Coca - Cola Classic was introduced, consumer loyalty to the old formula fueled soda sales.