Question

dallas is putting together a report for the marketing department analyzing the impact of social media on marketing. which of the following sources should she not incorporate in her report?

an article from an online newspaper about social media usage

the website of a marketing consultant who touts a \fool - proof\ approach to social media marketing

a blog post from a popular instagrammer

a psychology journal article on marketing

Explanation:

To determine the inappropriate source, we analyze each option:

• An online newspaper article about social media usage can provide data/insights on usage, relevant to its impact on marketing.
• A marketing consultant's website touting a "fool - proof" approach is likely promotional and lacks objective, research - based analysis suitable for a report analyzing impact.
• A popular Instagrammer's blog post can offer real - world perspectives on how social media (Instagram) is used in marketing from a user/creator viewpoint.
• A psychology journal article on marketing can provide theoretical or empirical insights into consumer behavior related to marketing, which is relevant to social media's impact on marketing.

Answer:

B. the website of a marketing consultant who touts a "fool - proof" approach to social media marketing