Question

customers of a popular shoe store chain can purchase items in - store and online or via their mobile app. the customer also receives texts and emails about current promotions and sales. this is an example of:
a. multichannel retailing
b. omnichannel retailing
c. mixed - channel retailing
d. alternate channel retailing

Explanation:

Multichannel retailing involves using multiple channels (in - store, online, mobile app) to sell products. Omnichannel retailing is more about seamless integration across channels. Multi - channel is the correct term here as it just refers to the use of multiple channels without emphasizing seamless integration. Alternate channel is not a standard term in this context.

Answer:

A. Multichannel retailing