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in a cost - benefit analysis, costs and benefits can also be referred to as pros and cons. strengths and weaknesses. highs and lows. gains and losses.
In cost - benefit analysis, costs are the losses (what is given up or spent) and benefits are the gains (what is obtained). "Pros and cons" is more about general advantages and disadvantages in a broader sense, "strengths and weaknesses" is about the internal attributes of something, and "highs and lows" is about fluctuations. So costs and benefits are best referred to as gains and losses.
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gains and losses.