Question

in the context of the evolution of marketing, which of the following is a similarity between the selling era and the marketing era?
a. both focused on long - term customer relationships.
b. both witnessed a drastic increase in supply.
c. both were in the late 20th century.
d. both were based on the marketing concept.

Explanation:

• Selling era: Post - World War II, production increased, leading to excess supply. Firms focused on selling products.
• Marketing era: As competition grew and supply continued to rise, firms realized they needed to focus on customer needs (but still in a context of ample supply).
• Option a: Long - term customer relationships were more of a focus in the relationship marketing era (after the marketing era).
• Option c: The selling era was in the mid - 20th century (1950s - 1960s), and the marketing era was in the 1960s - 1990s.
• Option d: The marketing era was based on the marketing concept (customer - centric), while the selling era was more production and sales - oriented.

Answer:

B. Both witnessed a drastic increase in supply.