QUESTION IMAGE
Question
if your company introduces a product at a temporary high price and intends to lower the price later, what type of pricing strategy are you using?
penetration pricing
unit pricing
promotional pricing
price skimming
question 16
3 pts
the __________ is when your net profit exactly pays for the costs of running the business, with no extra profit left over.
break - even point
gross profit
variable cost
selling price
For the first question, price - skimming involves setting a high initial price and then lowering it over time to target different market segments. Penetration pricing is the opposite (low initial price), unit pricing is about price per unit, and promotional pricing is for short - term price cuts for promotion.
For the second question, the break - even point is when net profit covers business costs with no extra profit. Gross profit is revenue minus cost of goods sold, variable cost varies with production quantity, and selling price is what a product is sold for.
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Question 1: D. price skimming
Question 16: A. break - even point