Question

a company may choose a.______ strategy to take advantage of economies of scale in marketing and production.

○ promotion adaptation
○ product adaptation
○ dual adaptation
○ straight extension

Explanation:

Straight - extension strategy involves selling a product in a new market without any changes in the product or its promotion. This allows a company to take advantage of economies of scale in marketing and production as it can use the same production processes and marketing campaigns across different markets. Promotion adaptation, product adaptation, and dual adaptation involve making changes which can increase costs and reduce the ability to benefit from economies of scale.

Answer:

straight extension