Question

chapter 8 - global marketing
please address the one bulleted item below in about 4 - 6 sentences (or fragments) in total.
your book described 3 \major\ common methods firms use to enter global markets. it also came back and generated several subsets of a couple of these.

• please describe a pro and con of each of these 3 major methods to enter a global market.

edit view insert format tools table
12pt paragraph b i u a t²
p

Explanation:

Exporting: Pro - Low initial investment. Con - Vulnerable to tariffs and trade barriers.
Licensing: Pro - Quick market entry. Con - Limited control over product and brand.
Foreign Direct Investment (FDI): Pro - Full control over operations. Con - High financial risk and resource commitment.

Answer:

Exporting: Pro - Low initial investment. Con - Vulnerable to tariffs and trade barriers.
Licensing: Pro - Quick market entry. Con - Limited control over product and brand.
Foreign Direct Investment (FDI): Pro - Full control over operations. Con - High financial risk and resource commitment.