Question

carson works for a gourmet coffee roaster and was surprised to see his companys specialty blends being sold on an overseas e-commerce site by an unauthorized reseller. these products appear to have been diverted from official distribution channels and are now competing with the brands legitimate international partners. what type of marketing channel conflict is carson facing? reverse conflict vertical conflict gray market conflict horizontal conflict

Explanation:

Gray market conflict occurs when products are diverted from official distribution channels to unauthorized resellers, competing with legitimate partners. Here, the coffee blends are sold by an unauthorized reseller (gray market) after being diverted from official channels, which fits the gray - market conflict definition. Vertical conflict is between different levels of the same channel (e.g., manufacturer - wholesaler - retailer). Horizontal conflict is between members at the same level (e.g., two retailers). Reverse conflict is not a standard marketing channel conflict term in common marketing literature.

Answer:

Gray market conflict