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Question
if buyer power is __________, customers can force a company and its competitors which typically drives prices down. low high need help? review these concept resources.
In Porter's Five Forces framework, when buyer power is high, customers have more leverage. They can switch between suppliers easily, demand better terms, and force companies (and their competitors) to lower prices. This is because there are many buyers relative to sellers, or the products are not highly differentiated, giving buyers more options.
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