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Question
3 - building credibility
learning objective: explain how to build initial, derived, and terminal credibility to aid your public speaking.
melissa is a biology teacher. she meets a group of people at a party who are discussing climate change. she decides to state her views to the group, and as she does so, she tells them about her experience teaching biology.
which of the following types of credibility does melissa have the potential to build while she is speaking?
a.) derived
b.) initial
c.) terminal
d.) none
Derived credibility is built during the speech through the speaker's delivery, evidence, and reasoning. Melissa sharing her teaching experience (evidence) while speaking helps build derived credibility. Initial credibility is before speaking (e.g., reputation before starting). Terminal is after the speech.
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A. Derived