Question

before you complete the worksheet, watch this video: https://youtu.be/vfjsrbkdrzu
aristotle, the ancient greek philosopher, identified 3 methods of persuasion:

• ethos, which is using credibility to persuade. examples of ethos include information from experts, celebrities and other important people, as arguments are stronger when they come from someone who audiences trust.
• pathos, which is using emotion to persuade. examples of pathos include language and ideas that make audiences feel emotional about the subject, so they are more likely to be persuaded.
• logos, which is using logic to persuade. examples of logos use things like facts, statistics, reasons and common - sense arguments to persuade an audience.

activity: the first column of the table contains examples of ethos, pathos and logos. identify whether each example is ethos, pathos or logos and circle it in the second column. use the empty box in the third column to explain why the example is persuasive
keep your loved ones safe from viruses with defendair medical - grade air purifiers. vaping does not necessarily help you quit smoking; the average amount of nicotine in 1 vape can equal that of 50 cigarettes. struggling to find a safe, supportive place to work out? athena fitness clubs are women - only gyms where you can feel comfortable to exercise however you want.

Explanation:

• For the second example "Vaping does not necessarily help you quit smoking; the average amount of nicotine in 1 vape can equal that of 50 cigarettes":
• It uses facts (average amount of nicotine in a vape compared to cigarettes) which is characteristic of logos. Logos relies on logic, facts, and statistics.
• For the third example "Struggling to find a safe, supportive place to work out? Athena Fitness clubs are women - only gyms where you can feel comfortable to exercise however you want":
• It is using the emotion of comfort and the need for a safe space (a feeling of being understood and having a solution to a problem). This is characteristic of pathos which uses emotions to persuade.

Answer:

• Second example: Method of persuasion - Logos. Explanation: Uses facts (nicotine comparison) to appeal to the audience's logic.
• Third example: Method of persuasion - Pathos. Explanation: Appeals to the audience's emotions (desire for a safe, comfortable workout space).