Question

assignment in progress for 2025 p.7. s. 107. dev la 1 esol courseno. 100238 11, 12, 13, 14:7
due december 14, 2025 at 11:59 pm
reality check: life behind insta - glam image of influencers
online they feature in glossy posts as the epitome of cool. but that is often worlds apart from how they live their lives.
suzanne bearne • 2019
font size medium
as consumers of social media, we dont always know the amount of work that goes into being an \influencer.\ in this text, suzanne bearne reveals how the world of social media influencing isnt as glamorous as it may seem.
as you read, take notes on the challenges that social media influencers face.
(1) standing amid the reeds and staring pensively into the distance, jordan bunker looks every part the moody model, dressed head to toe in black - in a direct contrast with the setting. another image from his portfolio shows him in industrial environs, sporting a minimalist brown trench coat as he looks directly at the camera.
however, the reality for the 24 - year - old is far from the glamour associated with the fashion world. in his pyjamas in bed - hes fighting a cold - at the home he shares with his parents in leicester, bunker says his set - up is worlds apart from the pensive street - style glossy shots of him kitted out in designers paul smith, grenson and joseph on his
selfie by steve gale is licensed under cc0.
assessment questions

1. what connection does the author draw between influencers and the companies that sponsor them?

a. influencers dont trust companies because they dont feel like companies pay them enough for their endorsement.
b. influencers and companies need to align and form a trusted relationship in order to both feel good about the partnership.
c. companies do extensive research into the influencers that they choose but influencers dont do any work in the partnership.
d. companies always mistrust influencers because they dont know how they gained their followers or whether they are authentic.

Explanation:

To solve this, we analyze each option:

• Option A: The text doesn't suggest influencers don't trust companies due to payment issues. Eliminate A.
• Option B: For a successful partnership (sponsorship), both influencers and companies need alignment and trust (e.g., companies want authentic influencers, influencers want good partnerships). This matches the context of influencer - company relationships.
• Option C: Influencers do work (like creating content, building audience), so "influencers don't do any work" is wrong. Eliminate C.
• Option D: The text doesn't say companies "always mistrust" influencers. Eliminate D.

Answer:

B. Influencers and companies need to align and form a trusted relationship in order to both feel good about the partnership.