Question

1. how does a business know whether their advertising campaign has been effective?

they calculate their clicks per second.
they calculate their market share.
they calculate their cost of marketing per media.
they calculate their return on market investment.

Explanation:

Analyze the core question

The question asks how a business determines if an advertising campaign has been effective. This relates directly to Advertising Campaign Evaluation and tracking key Advertising Metrics to measure success.

Evaluate the first option

"They calculate their clicks per second."
While digital campaigns track clicks, "clicks per second" is not a standard business metric used to evaluate overall campaign effectiveness.

Evaluate the second option

"They calculate their market share."
Market share is a broad metric influenced by many long-term factors (competitors, pricing, product quality) and is not a direct, immediate measure of a single advertising campaign's effectiveness.

Evaluate the third option

"They calculate their cost of marketing per media."
This measures the cost or budget allocation across different media channels, but it does not measure the actual effectiveness or return generated by those channels.

Evaluate the fourth option

"They calculate their return on market investment."
Return on Investment (ROI), specifically Return on Marketing Investment (ROMI), directly measures the financial effectiveness of a campaign by comparing the revenue generated against the cost of the campaign. This is the primary way businesses evaluate effectiveness.

Answer:

• They calculate their clicks per second.
• They calculate their market share.
• They calculate their cost of marketing per media.
• They calculate their return on market investment. (Correct answer)