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Question
17 which of the following elements from the advertisement most effectively represents ethos? a the use of the phrases \wholesome, fun environment\ and \modest costumes\ b the visual representation of happy, smiling students enjoying dance class c the list of benefits of ballet, such as \improves posture & flexibility\ and \boost mental strength & focus\ d the picture of the dance instructor, elena marlowe, with the text \owner/instructor\ and \over 25 years of experience\
Ethos is about establishing credibility/trustworthiness. Option D shows the instructor with her title and years of experience, which builds her credibility. Option A is about environment/costumes (not ethos), B is emotional appeal (pathos), C is logical benefits (logos). So D uses ethos.
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D. the picture of the dance instructor, Elena Marlowe, with the text "Owner/Instructor" and "Over 25 years of experience"