Question

1. josefina sees an ad on social media featuring a doctor who is promoting a new type of energy drink. the doctor cites her credentials and experience saying, “i’ve been working in the industry for over 20 years. buy this product!” which of the six ways of influence is being used in this ad?

authority

social proof

liking

scarcity

Explanation:

The ad uses a doctor (a figure with authority due to credentials/experience) to persuade. "Authority" influence relies on expert/status credibility. Social Proof uses others’ actions, Liking uses likability, Scarcity uses limited availability—none match here. So the correct option is Authority.

Answer:

A. Authority