Question

(03.03 mc)
you just saw an infomercial that states, \this fitness program will change your average appearance. included for free is a workout mat and an app with step-by-step instructions when you use the promo code on screen.\ what technique has the advertising company used to persuade you to buy the fitness program? (3 points)
○ special offer
○ bandwagon
○ glittering generalities
○ flattery

Explanation:

To determine the persuasive technique, analyze each option:

• "Special offer" involves providing extra items (free workout mat, app) with a promo code, matching the infomercial’s offer.
• "Bandwagon" is about joining a trend, not applicable here.
• "Glittering generalities" uses vague positive terms, but the ad focuses on a concrete offer.
• "Flattery" praises the audience, which the ad does not do. So the technique is a special offer.

Answer:

A. Special offer