Question

which rhetorical appeal is primarily used in this ad? when your child is sick, nothing else matters. rorlex children’s cold and flu can help. ethos (character) logos (reason) pathos (emotion) submit work it out not feeling ready yet? this can help.

Explanation:

The ad plays on the emotions of parents. The image of a sick - child and the statement "When your child is sick, nothing else matters" are designed to evoke worry and concern, which are emotional responses. Pathos is an appeal to emotions. There is no appeal to the credibility (ethos) or logical reasoning (logos) here.

Answer:

pathos (emotion)