Question

which rhetorical appeal is primarily used in this ad? murdstone bank free checking with no hidden fees we don’t believe in hidden fees ethos (character) logos (reason) pathos (emotion) submit work it out not feeling ready yet? this can help

Explanation:

The ad emphasizes the bank's honesty and integrity by stating "We don't believe in hidden fees." This builds credibility and trust, which is characteristic of an ethos - based appeal.

Answer:

ethos (character)