QUESTION IMAGE
Question
- the price of movie tickets in a town has risen from $7 to $9. which answer choice provides the best explanation for what is the most likely effect of the change in price?
- the quantity demanded for movie tickets will increase as consumers perceive the higher price as an indicator of better quality movies.
- the quantity demanded for movie tickets will decrease as higher prices make them less affordable for consumers, leading some to seek alternative forms of entertainment.
Brief Explanations
To determine the effect of a price increase from $7 to $9 on movie ticket demand, we use the law of demand (from Economics, a subfield of Business). The law of demand states that, ceteris paribus, as the price of a good rises, the quantity demanded of that good decreases.
- The first option is incorrect because, in general, a price increase for a normal good (like movie tickets, assuming no special quality - signaling context) does not lead to an increase in quantity demanded just due to price - quality perception; this goes against the basic law of demand.
- The second option is correct. A higher price ($9 instead of $7) makes movie tickets less affordable for some consumers. These consumers will then look for other entertainment options (substitutes), which leads to a decrease in the quantity demanded of movie tickets, consistent with the law of demand.
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The quantity demanded for movie tickets will decrease as higher prices make them less affordable for consumers, leading some to seek alternative forms of entertainment.